Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario the initial release must address. A solid discovery phase helps define the MVP boundaries, select an appropriate architecture, and steer away from features that sound impressive in theory but don't enhance actual usage.

After the base is in place, attention moves to UI behavior, performance, and reliability across iPhone models and iOS releases. Uniform navigation layouts, prudent state handling, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability following the App Store launch.